Friction Labs

Role: illustration, branding, package design
Friction Labs is a performance chalk brand used by many athletes. They released a request for proposal looking for ideas to reimagine their characters associated with their loose chalk line.

The reimagined characters are portraryed using a stipping technique to convey the very contents that are in the bags: chalk! The stippling technique is applied to relate to particulates as a way to display small units coming together to create something whole and allows for the use of variable sizes to denote the type of chalk one can find in each bag (so fine dots for "Unicorn Dust", medium dots for "Gorilla Grip", and chunky dots for "Bam Bam" represented the donkey), while echoing the scientific implications of the parent brand, Friction Labs. 

The idea behind using the stippling technique came from imagining characters that retain familiarity through form but communicates inclusivity, by removing any perceived gender roles, feelings, or "machismo" implications. 

Contact

directtolucy@gmail.com
@lookforlucy

© lucy nguyen  |  Graphic designer

built with Semplice